New clothes for Exclusively.in: the flash sales site appears to have pivoted, though it doesn't appear to be a drastic change. The site now offers designer apparel and accessories in a standard e-commerce model, thus discarding the Gilt-like flash-sales/private sales model that it began with. The site is no longer 'members only'. This change comes four months after the company announced a fund raising of $16 million from a clutch of investors - Tiger Global Management, Accel Partners India and Helion Venture Partners. Accel and Helion had previously put $2.8 million in the company in November 2010. Frankly, private sales models don't scale as much as standard e-commerce does, but trying to put a positive spin on the change, Founder and CEO Sunjay Guleria said in a statement - "We saw the future of sales shifting on our site from a members-only to an open site due to an overwhelming demand for our products that short-lived flash sales could not meet. We felt the best way to service that demand was to move away from a consignment model in order to provide fully curated collections with a much broader selection and a full range of sizing to a wider consumer base." Like we said - a positive spin. Exclusively.in is among the many fashion apparel sites in operation in India: there is Info Edge backed 99labels, Smile Interactive and Sequoia Capital backed fashionandyou, the India Today group's bagittoday, little known ThePrivateSales, fetise.com, SAIF Partners backed ZOVI.com, among others.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...