Dainik Bhaskar has picked up a minority stake of 2.7% in BSE and NSE listed e-learning company EdServ following an investment of Rs 15 crore, through the issue of fully convertible equity warrants, informed the company in a filing with the BSE. In an interview to VC Circle, EdServ Chairman & CEO, S. Giridharan said that the stake sale which is essentially an advertising deal lasting three years, will allow the company to expand to other parts of the country, specially in Northern and Western India, where Dainik Bhaskar has good circulation, as it will enable the company to reach out to more students, schools and corporates through print advertisements in the newspaper. Last year EdServ had signed similar pacts with Dainik Jagran, HT Media and BCCL to get access to their advertising inventory and for other marketing and promotion activities.…
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