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#AsiaD: Peter Chernin – India With Low Cost Tablets Is A Recipe For A Very Different Content Experience

There are very big content broadcast opportunities in India, and very significant digital opportunities, Peter Chernin, former News Corp COO and founder of The Chernin Group said at the AsiaD conference. Chernin is banking on the developing world as an area of growth, and has opened offices in Hong Kong and Mumbai, and Chernin said that the opportunity is in buying local business. "India is a fascinating place - low Internet penetration, huge mobile penetration. What will this country look like when it has 300-400 million low cost tablets." "One of the dominant things is that there are 105-110 million pay TV households, and the average household has one television, and is generally controlled by the mother, and you have a large young population with low cost tablets. It is a recipe for a very different content experience." Chernin felt that the digitization of TV spectrum will be more impactful than in the west, where digitization didn't offer the consumer anything spectacular, since the infrastructure was already in place. "One of the most spectacular things that will have is that there is no digitization of content in India. 85% of the channel subscription doesn't go up to the channel, because local operators lie about the number of subscribers. This will lead to more money being spent on digital content. Digitization in this part of the world will be meaningful." On India & China: "We'll approach these markets opportunistically. The opportunities in China will be more digital because there are more regulations…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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