Mobile VAS company IMImobile has launched My SMS, an Indic language SMS services application, which seeks to address a long standing issue of users being unable to receive local language SMS' in India. The application allows receipt and retrieval of messages in English, Hindi, Telegu, Tamil, Malayalam, Gujarati, Marathi and Bangla. The current state of Indic language messaging apparently limits the potential for the growth of SMS in India, and it appears that two years after the 3GPP standard for Indic language SMS' was approved, handset manufacturers have not shown an interest in incorporating it. Madhavan Iyer, Senior Vice President (Operations) at IMImobile concurs: MediaNama: Why do users need an application to receive Indic language messages? Won't the message inbox suffice? Iyer: Typically, the message inbox cannot read Unicode (a global set of standards for publishing and displaying characters), and messages will come as junk characters. Our application can read the native language in Unicode. None of the device manufactuers are concentrating on the unicode compatibility right now, and at the same time all operators are now more focused on rural and semi-urban India. According to studies, the English speaking population in class two cities is limited. We want the next set of consumers for alerts and subscription services to be this population. MediaNama: So what is the bearer - GPRS or the SMS network? Since it's a 30kb application, we're not doing an Over The Air transfer. The application has to be downloaded via GPRS by SMS'ing MY to…
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