After we published our take on the round of allegations from Zomato related to copying of listings, and counter-allegations from Burrp, we were approached by both Zomato and Burrp, to present their side of the story and offer some clarity on the matter. While we're still waiting for an interaction with Vishal Anand of Burrp (which Burrp has postponed), we did speak with Deepinder Goyal, CEO of Zomato. Excerpts from our conversation: MediaNama: Are you planning to take some action against Burrp, including taking legal recourse? Goyal: Well we discussed it with Burrp last night, and they have assured us that they will be conducting an internal audit of their listings, and have promised to fix all listings with Zomato numbers in the next 15 days. They have also got hold of two people who have not been moderating listings, as per due process. We have decided not to take any legal action. (This is an updated response.) Medianama: How did you first discover that Burrp was copying your listings? Goyal: Well we always keep a check on our competitors, and for that matter even Burrp does. Last year, we were informed by Anand that there were some reviews being copied from their site. We checked and removed the reviews and it was just 3-4 users who were doing it. Then, a few months back we noticed Menu cards that had Zomato's water mark on them. It takes a lot of time and effort for our field staff to collect…
