wordpress blog stats
Connect with us

Hi, what are you looking for?

Verismo Launches Consumer Entertainment Service – Mela

Intel Capital funded Verismo Networks, which enables video and broadband content delivery on TV for OEMs and MSOs, has launched Mela, a global multi-platform consumer entertainment service with premium South Asian video content. The service will offer consumers live television channels covering news and entertainment, Bollywood and regional movies, with an including selected ones in high-definition, and selected premium videos from the Internet, split into different categories.

According to the company, the service will target expatriate South Asian community and after the initial launch in the United States, it will be extended to other regions of the World in a phased manner starting later this year. It will be offered through a high-definition set-top-box developed by Mela’s parent company, Verismo Networks. However, the company intends to later roll out the service on all major platforms including PC, mobile phones and devices, video game consoles, Internet connected televisions, Internet connected Blu-ray players, and other popular devices and set-top boxes.

Content

In addition to 40 live television channels covering news and entertainment, including channels in Tamil and Telugu languages, Mela claims that its on-demand movie offering at launch will also include over 250 titles in Hindi, Telugu and Tamil languages. It intends to expand its movie library to 500+ titles, in a few months of its initial launch. The company says that it has tied up with over a dozen content providers at launch, including Yash Raj Films, Eros International, ETV Network, Shemaroo Entertainment, Times Global Broadcasting, Raj Television Network, Maa Television Network and Jaya TV.

Pricing

While regional live television channel packages in Tamil and Telugu languages will each be available for $9.99 per month, two premium channels in each of Tamil and Telugu language will be available at $14.99 per month per channel. Mela will offer an on-demand movie service at $4.99 per month. It will also offer a a bundled package, wherein forty live tv channels and 500+ movies will be available along with the HD set-top box, for a launch price of $149 for the first year of service.

Advertisement. Scroll to continue reading.

Our Take

We knew that the diversification from being a technology player to a content aggregator was on the cards, after Verismo recently launched an entertainment services division with Sab Kanaujia, as President (Entertainment Services). On the looks of it, Mela is essentially an Internet based content service targeted at South Asian expats, however, its extension to other platforms will make a platform agnostic, and give it a wider reach. This might graduate into something close on the lines of NetFlix or Hulu, with South Asian content. No surprises since Kanaujia was a part of the team that incubated Hulu.

Many of the content providers also have tie-ups with video streaming services like YouTube, which offers Indian movies on a rental basis in the US. Although, Mela’s set-top box will also let users browse non-licensed video content from the internet, we don’t know if it will allow access to competing services. The service will compete with Roku based Malayalam IPTV which also offers some Indian content, including in Tamil, Telugu and Malayalam.

Related:

Verismo Launches Entertainment Services With Sab Kanaujia As President
– Versimo raises funding from Intel Capital
– IPTV Launched In Bengaluru By ACT TV; Internet Videos

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ