In what is clearly going to be seen as a relief for some businesses, and probably prevent some of them from going to court against its SMS Spam regulations, the telecom regulator TRAI has decided to exclude the following categories from the 100 SMS per day limit: (i) Dealers of the Telecom Service Providers and DTH Operators for sending request for electronic recharge on mobile numbers; (ii) e-ticketing agencies for responding to e-ticketing request made by its customers; (iii) The social networking sites - Facebook, Twitter, Orkut, LinkedIn and GooglePlus to its members pertaining to activities relating to their accounts based on their verifiable options; (iv) Agencies providing directory services – Justdial, Zatse, Callezee, Getit and Askme. It appears that these are being seen as transaction messages. Download the directive here. Our Take - On Social Networking Sites: The inclusion…
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