Winjit Technologies, a software development and consulting services company, diversified into app development for mobile platforms including iPhone, BlackBerry, Android, J2ME and Nokia. The company focused on converting content such as music, books and other audio-video products into apps, letting content owners monetize products through platform specific and mobile operator app stores. According to Ashwin Kandoi, the Director of the company, Winjit decided to take the plunge after its maiden app for BlackBerry, Hanuman Chalisa, clocked 3,000 downloads in 12 days. The company has concentrated on spiritual and wellness apps, with a partnership with Times Music, which has a substantive library of spiritual music. What comes as a revelation however, is the fact that iOS apps are doing well in the Indian market, where smart phone penetration is still low, contributing as much as 50% to the company's revenues from apps. Some pointers on Winjit's consumer app business, based on our interaction with Ashwin Kandoi: - Equal Revenue Share b.w Developers & Content Players: According to Kandoi, revenue sharing with content players like Times Music is on an equal basis, although minimum guarantees do come into play, since the market is at a nascent stage. However, it depends on the company's negotiations with the content provider, and at times minimum guarantees are paid over a period of 3 to 6 months. At other times minimum guarantees are financed internally, according to him. - Banking on Spiritual & Wellness Apps: Since its tie-up with Times Music, which according to the company, owns…
