Winjit Technologies, a software development and consulting services company, diversified into app development for mobile platforms including iPhone, BlackBerry, Android, J2ME and Nokia. The company focused on converting content such as music, books and other audio-video products into apps, letting content owners monetize products through platform specific and mobile operator app stores. According to Ashwin Kandoi, the Director of the company, Winjit decided to take the plunge after its maiden app for BlackBerry, Hanuman Chalisa, clocked 3,000 downloads in 12 days. The company has concentrated on spiritual and wellness apps, with a partnership with Times Music, which has a substantive library of spiritual music. What comes as a revelation however, is the fact that iOS apps are doing well in the Indian market, where smart phone penetration is still low, contributing as much as 50% to the company's revenues from apps. Some pointers on Winjit's consumer app business, based on our interaction with Ashwin Kandoi: - Equal Revenue Share b.w Developers & Content Players: According to Kandoi, revenue sharing with content players like Times Music is on an equal basis, although minimum guarantees do come into play, since the market is at a nascent stage. However, it depends on the company's negotiations with the content provider, and at times minimum guarantees are paid over a period of 3 to 6 months. At other times minimum guarantees are financed internally, according to him. - Banking on Spiritual & Wellness Apps: Since its tie-up with Times Music, which according to the company, owns…
- RBI increases UPI and recurring transaction limits for certain categories December 8, 2023
- The Quantum Hub discusses concerns on age verification and children’s data processing under India’s data protection law December 8, 2023
- India’s central bank to set up cloud facility for financial sector December 8, 2023
- Navigating the Complexities of Open Source AI: Insights from Carnegie India Summit December 8, 2023
- Supreme Court Dismisses Plea by Foundation for Media Professionals on Internet Shutdowns December 8, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...