Samsung Electronics UK has announced a partnership with YuppTV, a portal that offers Indian TV content for NRIs, to launch an app for its internet connected, Smart TVs and Blu Ray players on its Samsung Apps app store. The YuppTV App would offer access to 60 Live TV and video on demand channels across multiple Indian languages including Hindi, Malayalam, Kannada, Tamil, Bengali and others via the internet. Although the press statement comes from Samsung UK, the YuppTV service offers customer support in the US, UK and Canada.
The service is subscription based and the subscription fee ranges from $3.99 per month to $ 39.99 per month. Free to air channels are available without subscription. YuppTV offers various channels across different genres such as Gemini, KTV, ET Now, Sun TV, Star Vijay, Aaj Tak, UTV Stars and others. It also offers a free Roku Box on subscribing to its silver Telegu Plus Package. It is available on multiple platforms including on the Mac, Windows, Google TV, Boxee, Android, Blackberry and iPhone among others.
We do not know if the app is available on the Samsung Apps store in India, however, we were able to register and watch free channels, that YuppTV offers on its website. Although the main target audience for YuppTV is the Indian diaspora living overseas, where Indian TV packages are expensive, we feel that the service could be extended to India, on the lines of Geodesic’s Mundu TV. Samsung had recently announced a 3D video on demand for their Smart TV users in India, so it can definitely extend it. However, the subscription model is not something that goes down really well here, so YuppTV might not be interested.