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OnMobile Buyback Starts This Week; CEO Arvind Rao On TRAI VAS Guidelines, Mobile Marketing & More

Following OnMobile Global's announcement of a proposed buyback a couple of weeks ago, we posed some questions emailed to us by our readers to its CEO Arvind Rao yesterday: MediaNama: What would be the expected start date of the buyback? Arvind Rao: So, it would be sometime this week MediaNama:Will the parent company OnMobile Systems Inc continue selling shares during the buyback? Arvind Rao: No, the promoters and key people are not allowed to sell in the buyback. MediaNama:Any update on the change of ownership from Argo to a more stronger investor. There have been rumors about companies like TCS and Tech Mahindra... Arvind Rao: I have no comment, I don't know anything about these things MediaNama:Any update on the TRAI directive regarding subscriptions? Arvind Rao: The industry, both individual companies have given their responses to TRAI, and let us see what TRAI finally end up with. Our basic point of view is that what TRAI is trying to do is correct, in terms of the consumers, but the method in which it is being done is a bit draconian. There are alternate ways to do it which would be the more preferred routes to follow. In particular, we have given TRAI detailed recommendations on what other telecom operators are doing in other parts of the world. We believe that those business guidelines are better to follow, rather than what I call over regulation of the industry. MediaNama:What is the status of implementation of those guidelines by various operators? Arvind Rao: They…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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