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The New York Times Launches India Ink; Meanwhile, In India Online…

After the Wall Street Journal began targeting the India market with an India specific site, The New York Times has now launched India Ink, a website that will offer news and analysis targeting the Indians, and those who follow news about India, abroad. Importantly, with an eye on building an audience here, India Ink has been kept outside the NYT paywall, though the company says that this is just an initial move. Initially, access to India Ink will be exempt from The New York Times’s digital subscription packages. According to a note from NYT, India Ink is edited by The New York Times in India and the International Herald Tribune (IHT) in Hong Kong, led by lead writer Heather Timmons, who has covered business in India for The New York Times for the last four years. It features contributions from New York Times journalists, including New Delhi bureau chief Jim Yardley and correspondent Lydia Polgreen, Mumbai correspondent Vikas Bajaj and former New Delhi bureau chief Somini Sengupta, as well as contributions from top writers in India and the Indian diaspora. Some of the contributors include Sonia Faleiro, author of "Beautiful Thing" who will cover India’s many subcultures Literary critic and columnist Nilanjana S. Roy, on women’s changing roles Sociologist Dipankar Gupta on economics Novelist Sidin Vadukut on Cricket "Following Fish" author Samanth Subramanian on the historical context of current affairs Critic, television presenter and author Anupama Chopra on Bollywood Shivani Vora on the New York diaspora scene. The site also…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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