Exclusive: Netcore CEO Abhijit Saxena has put in his papers, and has plans to start what he calls a "multi-modal" mobile marketing agency. Confirming his resignation to MediaNama, Saxena said that his last day at Netcore will be 30th September 2011. Girish Nair, currently the COO at Netcore, will take over as CEO. Saxena told MediaNama that his agency will offer clients a full suite of mobile technology applications, looking at WAP, HTML5, Apps, voice, gaming, in partnership with development centers. "I'm a monetization guy, and if I just focus on developing one product and technology, then I get limited to selling that product. But if you really want to do something on mobile, you need to provide clients a full fledged solution. Clients want a full fledged customer integration, and for that, he needs to do WAP and apps, and that is why you need a better integrated plan. Mobile is not a singular medium, like TV or Radio. It is a multi-modal medium, you need a multi-modal plan. The only way that I can do it is by integrating all technologies. Since there is no independent mobile agencies yet, there was sometimes an issue of getting app and WAP done by someone else, and there was confusion. There needs to be an integrated agency," Saxena said. Saxena was with Netcore for over four years, before which he was the CEO of Digital Media Convergence Private Ltd. (DMCL), a Zee Group enterprise. He spent over 11 years in the Zee…
