Novosol, a Singapore based mobile advertising and media content company which launched a Mobile cricket magazine dubbed as MoCricket during the ICC World Cup 2011, says that it intends to extend it to six more Indian operators by early next year. The portal has been deployed on-deck, with Airtel and Reliance Communication, though it is accessible from any data enabled mobile phone. The magazine, which is in the form of a mobile web site claims to live scores, avatar based videos, match galleries, real-time coverage, previews, match analysis, gossip and trivia in a Photo Story format, focusing on Cricket + Entertainment in 2-3 minute bites. Although when we tried browsing it, we found a live score ticker, picture slideshows with captions and video roundups which were actually a montage of pictures with a short intro by an animated character. We did not find any real videos per-se. - Monetization & Rev-Share: The company has revenue sharing agreements with Operators. It monetizes mostly via VAS subscriptions and advertising. According to Novosol, MoCricket is currently mostly free, however, it will feature a mix of free and paid content in the future. In fact, coverage of the ICC World Cup and IPL in the past were paid. Through, operator tie-ups, Novosol intends to promote the product via Circle level pushes, WAP portal white listings and cross selling activity, which it says will result in increasing 3G takeup rate and data revenues while also generating VAS subscription and advertising revenues. - Event Rights: Novosol had purchased the ICC live video clips distribution…
