GetIt Infoservices, the Delhi based classifieds business has launched GetitMalls, an online service , that allows users to search for a mall or store according to preferred locations, brands and categories. Users can access to this service either through the company’s website or via GetIt’s voice service by calling 44444444. The portal claims to cater to the customers in Tier 1,2 and 3 cities, although to our surprise the service is currently available in Delhi, Gurgaon, Bangalore, Chennai, Noida, Kolkata and Mumbai only. Getit intends to launch native apps for mobile platforms including iPhone, Android, Symbian and Blackberry, in the near future.

The portal claims to offer information on city specific malls, including walk throughs, store pages, list of facilities in malls along with promotional offers in each mall and store. Users can filter their search based on location, brands (currently includes brands like Adidas, Guess, Pizza Hut, Tissot, Tommy Hilfiger, Woodland, among others) and categories such as fitness, food, jewellery, apparels and others.

Although the website intends to provide an overview of the malls, store directory, directions and mall site, as of now, it appears that GetIt has limited content on offer, and several features including promotions, directory and picture gallery are still not properly deployed. We checked for Delhi, and only DLF Saket and Select City Walk were available, with limited information. We tried to register with the site but got an error message instead.


What Can be done?

With the growing number of malls searching for individual stores, restaurants, and multiplexes becomes difficult for shoppers, so we feel that the intent of the service is to ease discovery, however the execution is half baked. We were not able to use most of the promised features at the time of writing this post. Why launch a half baked website dubbing it as a Beta launch and promise the World?

– Since the company is targeting Tier 2 and 3 cities, why not include them right from the beginning?
– At the moment, the portal has very limited content in terms of stores, malls, location, brand and categories. It should focus on expanding its portfolio.
– The site can also include price as one of their search parameters.
– We could not find any review feature for malls or stores. A user review and recommendation engine can be integrated.