Eros International has signed a deal with KT Corp, a South Korean mobile carrier to distribute 50 film of its film titles on several digital platforms, reports LiveMint. The financial terms of the agreement have not been disclosed. Olleh TV, which is owned by KT Corp, will distribute the films which include Chalo Dilli, No Problem and London Dreams on a revenue-sharing basis. The company had recently tied up with Inyoung Trading to release Tamil film Endhiran (Robot) in South Korea next month. Eros has a catalogue of 2000 film titles.
After setting up an inhouse ‘Digital Asset Management’ initiative to digitize and catalog its movie library comprising of 2100+ films, with Ricky Ghai as Chief Executive Officer and Rajesh Bahl, as Chief Operating Officer, Eros has been in talks with mobile operators and digital cable companies for content partnerships and has also launched its own branded Subscription Video On Demand channels on DTH, IPTV and Digital Cable platforms. It had also recently tied up with Mumbai based IP Avenue to offer content for its in-flight Video-On-Demand service.
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