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Ishwar Jha On Avani TV’s Business Model For Live TV In Cars

Avani TV Solutions offers an in-car entertainment service, offering liveTV broadcasts, video on demand and content from companies like Network18,  STAR, Times Global Broadcasting, ETV etc, as well as Internet sources such as YouTube. Unlike En Route Media, which provides packaged content to cabs, Avani TV streams content to cars over 3G connections, and targets high end users with a subscription model. It is available in 25 cities in India including Mumbai, Delhi, Pune, Kolkata, Cochin, Bengaluru and Chennai. We spoke with Ishwar Jha, Founder and Chief Executive of Avani TV, who was previously with the Zee group, about the service, its business model, distribution strategy, funding and monetization: MediaNama: What does the service offer? Which segment of the market are you targeting? Jha: Avani is an out of home entertainment service. We came with this concept after observing that most professionals spend time out of home, in transit and TV viewing time is increasingly shrinking. We came out with a solution where in without making any alterations to the car, one can install a simple set-top box, which is powered by a 3G/EVDO USB internet dongle, to offer a buffer free video stream of live tv and video on demand content. We offer a selected bouquet of around 40 channels from broadcasters such as Star, Network18, Times Global Broadcasting, ETV, Jaya, in addition to other entertainment and regional channels. We are talking to a couple of others for sports channels. In addition to this, we also offer a set…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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