Yahoo India has launched MoviePlex, a video destination allowing users to access licensed full-length movies for free on the Internet, on demand. Yahoo! India has said that it will collaborate with leading movie production houses to bring ' thousands of local "Bollywood" movies' online to users for a piracy-free, quality entertainment experience. Movies currently available on Movieplex include Rock On, Rann, Dil to Baccha Hai Ji, Crook, Rakta Charitra and others. This service comes at a time when Google owned video streaming service YouTube has introduced free movies for India, through its YouTube Box Office service, while Reliance entertainment's movie rental service BigFlix is testing waters in the online movie rental space, ramping down its physical DVD libraries. So, big internet players have actually realised that the only way Indian audiences would watch movies online is by offering them for free, and earning revenues through advertisement deals. The service is supported by advertisers like LG and Maruti Suzuki, and although there were no pre-streaming video ads, the entire movie page features branding from the advertiser. Users can watch movies full screen, and share the stream's link with their friends on Social Networks, Facebook and Twitter. At the time of writing this post, Yahoo is featuring the service on its India and India Movies home page. 'A' Rated Movies? Many of the featured movies on Yahoo have been rated 'A' or Adult by the Indian censor board. Video streaming sites like YouTube and DailyMotion, need users to register and login to confirm…
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