wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

MediaNama’s Recommendations To TRAI On Regulation Of MVAS

The Telecom Regulatory Authority of India has extended the date for submission of comments on its proposal to regulate mobile Value Added Services in the country, to the 23rd of August 2011. Please submit your comments to the TRAI at advbbpa@trai.gov.in or bbpa@trai.gov.in. Download the consultation paper here. They’re seeking answers to just 10 questions, so do write to them.

We’ve just completed our recommendations for submission (since the today was supposed to be the deadline). Click here to download our recommendations.

The executive summary is below, but we’ve explained our rationale for the recommendations, and specific responses to the 10 questions in the document. We’re open to feedback and suggestions for changes from you, our readers, so please feel free to write in. We’ll submit the final recommendations next week.

Executive Summary

1. MediaNama.com, the premier website for news and analysis of the digital ecosystem in India, welcomes the TRAI’s interest in ensuring the creation of a healthy and flourishing Mobile Value Added Services ecosystem, since this industry is an integral part of the nascent Digital ecosystem in the country, with the potential to impact the livelihood of hundreds of millions of individuals.

Advertisement. Scroll to continue reading.

2. Mobile Value Added Services companies are currently operating as vendors to telecom operators, and the provisioning of their services and their fate is entirely in the control of the UASL/GSM/CDMA Access Service Providers. The MVAS business is already regulated by the authority through these Access Service Providers, and as such, we do not feel there is a need for further regulation of Mobile Value Added Services companies. Licensing is out of the question, since the digital content and services ecosystem is at a nascent stage, and licensing would act as a deterrent to entry of startups and smaller companies, which are often the most innovative.

3. The lines between MVAS, the Internet, Broadband VAS, DTH VAS, and services on connected devices (from tablets to cars and refrigerators) will blur in a ubiquitous environment, and any initiatives from the authority must take this into account: please view these services as being delivered over Internet Protocol, and not by platform company or access service provider. Digital Ubiquity is the future, and companies are Digital Service Providers, not just MVAS companies or Internet companies.

In that context, we would request the authority to initiate steps to break existing cartels, ease setting up of new businesses and unshackle these Digital Service Providers. This can be done by focusing on three changes:

a. Separation of ownership of identity of the Digital Service Provider from provisioning by Access Service Provider by creating a Common Short Code Registry, governed by a Common Short Code Registrar. At present, Digital Service Providers do not own the short codes they operate.
b. Separate billing for services/content from access charges, to bring transparency and standardization in consumer billing, and independence for the Digital Service Provider from Access Service Provider. We would recommend the removal of the existing revenue share mechanism as a means to ensure ubiquitous pricing mechanisms across digital platforms.
c. Enforce provisioning of independent mechanism for verification of billing, in order to address MIS issues, and bring billing for content and services in line with Mobile and Online Banking guidelines from the Reserve Bank of India

Click here to download our recommendations.

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ