SureWaves MediaTech, the Bangalore based cross-media-advertising-platform company, has raised Rs 10 crore as early stage venture capital from India Innovation Fund and Accel Partners, reports The Times of India. The company essentially has two business lines: it started off with a centrally managed digital Signage or Out of Hone advertising platform, and diversified into providing advertising for digital cable TV networks. It has: - An Out Of Home business, called the "Surewaves Media Grid", allowing advertisers and publishers to aggregate, manage and control advertising, with a feedback path. Surewaves' feedback path is through bluetooth. Competition in this space includes that from Live Media, OOH India and DSN, among others. - A local advertising and content solution for digital TV: SureWaves allows broadcasters to offer city-based local advertising or insert local content at a city level by substituting content and advertising at the…
