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STAR India Moves Content To The Cloud To Enable Digital Delivery: Report

(by Anupam Saxena and Nikhil Pahwa) News Corp owned Indian TV broadcaster STAR India will be shifting all its software operations to the cloud by September, reports Deccan Chronicle. According to the report, content will be shot on HD, processed on the cloud (i.e. on the Internet) and broadcast over multiple platforms. The infrastructure being put into place, as per the report, also allows two changes: - for production houses to add their content (TV shows) online - for advertising agencies share their ads online STAR can then repurpose and broadcast these over multiple platforms such as satellite, Internet, digital cable, mobile TV and others. The platform also allows the company to offer interactive content such as games, contests, and video-on-demand services. Our Take While  we're not sure of what exactly the platform that STAR has moved to allows it to…

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