NDTV has partnered with mobile ad-network InMobi, to to bring rich media ads on NDTV’s mobile applications. The partnership will help advertisers on InMobi to reach users of NDTV’s smart phone applications(iOS and Android) in India and the overseas market. According to a communication from NDTV, this partnership will be exclusive. NDTV offers news content and cricket apps for iPhone, iPad, Android and Symbian platforms. NDTV in its FY11 results reported that its iPad and iPhone apps have witnessed 200,000 downloads since launch.
In 2009, NDTV Convergence, which manages syndication, events and online ad sales for NDTV, had outsourced its mobile ad sales to mobile messaging and advertising company Affle for a period of two years based on a minimum guarantee arrangement, while its mobile portal development and management was bein looked after by July Systems.
We are assuming that InMobi has replaced Affle, following this announcement. We will update this post as we get more information.
The announcement comes close on the heels of InMobi’s acquisition of Sprout, a company that offers mobile rich media advertising based on HTML5. Note that the iPad and iPhone, and a large number of Android devices, do not support Adobe’s Flash platform, which is mostly used for producing rich media content. So with Sprout’s HTML5 based solutions, InMobi is better equipped, when it comes to offering video and interactive ads on mobile platforms.