wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Micromax Enters Maldives

Micromax has launched in the Maldives, in partnership with Sense Woods Maldives Pvt Ltd. The company is retailing 9 mobile handsets in the country including Android phones, music touch phones, QWERTY chat phones, dual SIM phones and utility phones, and has plans to launch service centers. The phones will be priced between 425 MVR (Maldivian Rufiyaa) to 4,500 MVR.

Reports suggest that MicroMax has withdrawn its Rs 426 crore initial public offering due to erratic market conditions. The company was planning to sell 10 % stake via public listings and had filed a red herring prospectus in September 2010. According to the report, the company decided to defer the proposed IPO to focus on product development.

Apart from expanding its physical presence, the handset manufacturer is also trying to extend its services as well. Earlier this July, the company had inked a deal with Nazara Technologies to embed 40 Electronic Arts (EA) game titles on select handsets available to users in a try and buy model. It  had also introduced a push mail service by the name of EzMail that is being made available with their Q80 handsets.

Micromax is primarily focused on budget phones and has reportedly incurred a revenue Rs 2,289 crore for FY-11. A Voice and Data survey states that Micromax is among on the top 10 handset manufacturers in India showing a growth of 43 % YoY and 6.3 % of Indian handset market share. Apart from India, the company has its presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka, UAE and Brazil.

Related:
Micromax Partners With Nazara Technologies To Pre-Embed EA Games Titles
Micromax Launches Push Mail Service EzMail; Is There A Market?

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ