MakeMyTrip (MMYT) has launched a loyalty program for its repeat customers, called MyTrip Rewards. The company had mentioned plans for the same on its earnings conference call earlier this month. The members-only service has been launched in partnership with loyalty program company Payback (previously i-mint), and will give repeat MakeMyTrip customers points that they can redeem for both travel on MakeMyTrip, as well as other services on Payback. We just checked, and found thatpoints are redeemable as MakeMyTrip vouchers on Payback - both tickets and hotel vouchers. In addition, the company has introduced a daily deals section, which offers a time-bound discount on travel deals to customers. (Also see - Chart Of The Day: MakeMyTrip’s Billing Per Transaction For Air Tickets vs Hotels & Packages) On the conference call, MakeMyTrip also said that it intends to increase its hotel portfolio by 500 per month. Other notes from the conference call: - New website: MakeMyTrip is on the verge of launching a new version of its website, with a new visual design and improved search functionality. - Tourism Partnerships: The company has partnered with the tourism boards of Malaysia and Thailand to promote international holiday packages. In addition to this, it has also launched a television campaign, which specifically targets the middle income segment. - Payment options: It also introduced new payment options like Easy pay to allow an online system to pay for offline bookings and bypass call centres, for direct customer engagement. It also introduced flexible payment options such as partial payments…
