Canadian Wireless video streaming technology provider, Jigsee, has launched a Java based mobile app in the Indian market, which features the company’s patent pending smooth streaming technology, and offers mobile subscribers access to premium video content on feature phones, free of charge. The app is available as a free download via http://m.jigsee.com and at various app stores, including on Appia (Opera Mobile Store, Mobile2day, Zedge), Airtel, Getjar, Ovi and Tata Docomo.
Earlier this year, Jigsee had raised an undisclosed amount of funding from the Indian Angel Network, in which Sequoia Capital had also participated.
Jigsee claims to have over 200,000 minutes of content from content owners including 1take media, Gypsy Videos, Mukta Arts, Point Zero, Speed Records, Spice Digital, Soor Mandir, Manorama, Mayura, UTV, UTV Bindaas, Wave Music (Vee Gee), Khan Academy, TED and Yuki. Content genres available on Jigsee include trailers, scenes, songs, news and events related to entertainment, short films, kids content, animation, education, devotional content and content on fashion, lifestyle and yoga. Content is available in Bhojpuri, English, Hindi, Marathi, Tamil and Telugu languages. The company intends to add Assamese, Bengali, Malayalam, Punjabi and Rajasthani content as well.
Jigsee says that video playback through the app will have little or no pauses even in environments with slow data connections. It also has an auto-resume feature: If the video cuts-off mid stream due to a drop in network signal, or if the phone battery dies, the app automatically remembers where the stream stopped and provides an option to resume watching the next time the application is opened. Users can also select and add videos to a queue. On phones that support automatic switching between networks (GPRS to 3G or vice-versa), Jigsee streams will play continuously without stopping, and adjust on-the-fly to provide the highest quality possible, without stopping the stream.
Although operator portals also offer video content for mobile phones, subscribers are mostly charged for each download. Most smart phones offer a YouTube app, which is the preferred app for streaming videos. Although, YouTube offers a mobile optimized version, the videos are not compressed, making streaming a little difficult on slow connections. Browser companies like Bitstream (Bolt Browser) had added compression and conversion support for videos on feature phones.
What we like most about the Jigsee app is that it also features interesting content such as TED Talks and Khan Academy’s educational videos, in addition to some good short films and animated mythological content for kids. This at a time when all the focus is either on Bollywood or Mobile TV. We’re not sure how the company plans to monetize this content, which is available for free, at the time of writing this post.