GroupOn India is rebranding its India venture SoSasta.com as Crazeal, reports Fusible. MediaNama has independently confirmed this development from sources, and we’ve written to Groupon India for an official confirmation, but we’re not really expecting a response. P.s.: Thanks for the headsup @ghosh121.

It’s worth pointing out that the domain Crazeal.com was registered by Groupon Europe GmBH. The website for Crazeal sports a look similar to that of SoSasta and Groupon, just a different name.

MediaNama had reported earlier this month that the Groupon top management has been changed: the founders of SoSasta had resigned from the board and Ananya Bubna was replaced as Managing Director of the company. Ankur Warikoo has been appointed CEO. In addition, TechCircle reported that:

Among others who have moved out are Piyush Shukla, head of research & city planning at GroupOn India, who is now assistant marketing manager at Arcelor Mittal, and Vaibhav Aggarwal, vice-president at Groupon India, who left the firm last month and is now studying management at The Wharton School of Business. Srinivas Nudurupati, the chief marketing officer (CMO), is also learnt to be on his way out after a five-month stint. Also, the chief technology officer, Seshadri Krishnan, is also moving on

So, significant personnel changes, including changes at the top, and now rebranding: serious attempts at letting go of the past. And there is a past that Groupon India would like erased – SoSasta’s user data was apparently compromised in June, and published online at Risky.biz. The way they’re pitching the site – asking users to tweet that Groupon is coming to India, and offering a discount for every registration, is as if it’s a completely new venture and SoSasta never existed.

Also bear in mind that the Groupon and the owners of the trademark Groupon in India (and groupon.in) are in the midst of a court case: Groupon India has filed a case against the latter in the Delhi High Court, while the latter has filed a case against Groupon in the Karnataka High Court (a listing here, we couldn’t find the details)