wordpress blog stats
Connect with us

Hi, what are you looking for?

Groupon India To Rebrand SoSasta As Crazeal

GroupOn India is rebranding its India venture SoSasta.com as Crazeal, reports Fusible. MediaNama has independently confirmed this development from sources, and we’ve written to Groupon India for an official confirmation, but we’re not really expecting a response. P.s.: Thanks for the headsup @ghosh121.

It’s worth pointing out that the domain Crazeal.com was registered by Groupon Europe GmBH. The website for Crazeal sports a look similar to that of SoSasta and Groupon, just a different name.

MediaNama had reported earlier this month that the Groupon top management has been changed: the founders of SoSasta had resigned from the board and Ananya Bubna was replaced as Managing Director of the company. Ankur Warikoo has been appointed CEO. In addition, TechCircle reported that:

Among others who have moved out are Piyush Shukla, head of research & city planning at GroupOn India, who is now assistant marketing manager at Arcelor Mittal, and Vaibhav Aggarwal, vice-president at Groupon India, who left the firm last month and is now studying management at The Wharton School of Business. Srinivas Nudurupati, the chief marketing officer (CMO), is also learnt to be on his way out after a five-month stint. Also, the chief technology officer, Seshadri Krishnan, is also moving on

So, significant personnel changes, including changes at the top, and now rebranding: serious attempts at letting go of the past. And there is a past that Groupon India would like erased – SoSasta’s user data was apparently compromised in June, and published online at Risky.biz. The way they’re pitching the site – asking users to tweet that Groupon is coming to India, and offering a discount for every registration, is as if it’s a completely new venture and SoSasta never existed.

Also bear in mind that the Groupon and the owners of the trademark Groupon in India (and groupon.in) are in the midst of a court case: Groupon India has filed a case against the latter in the Delhi High Court, while the latter has filed a case against Groupon in the Karnataka High Court (a listing here, we couldn’t find the details)

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ