Update: As our readers pointed out, MySmartPrice is a price comparison service for mobile phones, books and cameras, across online stores. The site also offers a product comparison engine for mobile phones. We did give it a shot, and found that it covers most major online stores. For books, it includes results from speciality stores like uRead and Coinjoos. Also, Faisal Farooqui, CEO of MouthShut informs that the site will be adding a price comparison engine, shortly. E-commerce portal Flipkart has added a product comparison engine, to enable customers to compare upto 4 products simultaneously (Hat-Tip: Vikas S.N, @tsuvik). The compare functionality has been extended to Cameras, Mobile Phones, Laptops, and MP3 Players, and lets users compare product specifications, price, availability, warranty, and special offers, amongst other attributes. To our surprise, many other Indian e-commerce portals including Infibeam, LetsBuy, and HomeShop18, do not offer a product comparison engine, although the Spice Group's* online mobile phone shop, Saholic does. CompareIndia.com, acquired by Network18 in 2006, is still live but we're not sure if it is really an area of focus for the company, after StoreGuru or shop.in.com was shut down. Perhaps it could be integrated with HomeShop18, Network18's e-commerce portal. MediaNama readers would recall that Reliance BIG Entertainment (RBE) was also working on a comparison shopping portal called BIGMRP. Product reviews aggregator Mouthshut, also offers a compare functionality, though it is more or less based on the review parameters and not on specifications and price. With e-commerce sites expanding their product portfolio and turning…
