If you see the average gross billing per transaction for online travel agent MakeMyTrip (which we’ve calculated by dividing gross billings by total transaction for the segment), you’ll notice that the billings for tickets has been more or less flat: any growth in revenues is coming mostly by virtue of an increase in the number of transactions. This means that potential for growth in net revenue per ticket from air tickets is limited. However, in case of Hotels and Packages, there is upselling, and the average gross billing per transaction actually went up, when MakeMyTrip partnered with international destinations like Thailand for joint promotions. The upside for MakeMyTrip, thus, is in going beyond tickets, to complete holiday packages.

Data Source: MakeMyTrip Financials

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