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Chart Of The Day: OnMobile’s Active RBT Users vs Subscriber Reach

OnMobile Global’s subscriber reach saw a dramatic increase over the last quarter (ending June 30th 2011), given that the company increased its subscriber reach in South America, courtesy of its deal with Telefonica, and also was given a contract with Telefonica for Spain, which brought on board 1 million subscribers. From September 2010 onwards, we’ve seen a significant increase in subscriber reach, almost doubling from 786 million to 1,437 million, even though, during the same period, Caller Ringback Tone (CRBT) subscribers have increased from 46 million to 61 million.

OnMobile’s initiatives in Latin America are in the early stages of deployment, and hence the Subcriber Reach to RBT subscribers percentage appears to have come down from 6.05% in March 2010 to 4.24% in June 2011. As the deployment in Latin America matures, we’ll keep an eye out for a change in this conversion ratio.

Data Source: OnMobile Financial Results

More from OnMobile’s recent Q1-FY12 conference call here

Share data sources with us: contact nikhil@medianama.com
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