The Board of Control for Cricket in India (BCCI), has set the reserve price for the Internet and Mobile rights for all of BCCI’s Domestic and International Cricket series, from October 2011 to March 2014, at Rs 3 crores per match. These rights cover Test Matches, ODI’s and T20 Internationals. A tender document is available at BCCI’s office, priced at Rs 2 lakh, so if you’re planning to bid, we wouldn’t mind a copy for review (email firstname.lastname@example.org).
What’s notable about this sale of rights is that unlike the last bid, where Internet and Mobile rights were picked up by Neo Sports as a part of the overall broadcasting rights, this time, the rights have been separated. This is probably on account of the successful fresh bidding process for the Indian Premier League earlier this year; the move was successful for the BCCI at least, wherein the rights for Internet, Mobile and TV (for certain geographies) were bought for Rs 261 crore by a consortium of Times Internet Limited (Indiatimes) and Nimbus Communications.
Also note that in 2009, it was reported by PTI that Nimbus had picked up BCCI TV rights till 2014 for a reported Rs 2000 crore. Perhaps it is the case that only TV rights were picked up by Nimbus then, and BCCI kept Internet and TV rights to monetize separately. Hence, this tender.
For the duration that it had the digital rights, Nimbus streamed live Cricket matches and developed a property called CricketNirvana. If you’re planning to bid, you must read:
– Our detailed interview with Jose Felix, then the VP (New Media), Nimbus Communications, on the challenges of live streaming Cricket matches
– Our overview of the IPL Internet and Mobile rights tender
– The IPL Internet and Mobile rights tender (pdf)
Other interesting documents related to cricket rights, although outdated: