Looks like Zapak is betting big on the subscription based model for PC gaming. The gaming company from the Reliance ADA Group, has launched a subscription based gaming service by the name of Zapak Plus. The portal offers different full version PC games, that can be downloaded and played, as long as the user subscribes to the service. Zapak offers monthly and quarterly subscriptions, and has also introduced cash on delivery as a payment option, to push adoption. For the same, Zapak has set up a cash collection network in 50 cities.

It claims to have 8 million registered users. The company has inked content deals with publishers like MumboJumbo, Hipsoft, Codemasters, Abolutist among others and claims to offer more than 120 PC games including Ashes Cricket 2009, Winter Challenge, ATM Mudracer, Taxi Racer 2 and others, across categories like action, arcade, sports, strategy, racing and casual games.

The user needs to download a PC client which also acts as a download manager, for downloading and playing games. The service is limited to computers running iterations of the Windows operating system.

Zapak Plus is available at a monthly subscription of Rs 99, and a quarterly subscription of Rs 247, when the user pays online. The same subscriptions are available for Rs 149 and Rs 297 respectively, for cash on delivery payments.

In a recent interview, Rohit Sharma, CEO(Digital) of Reliance Entertainment, informed that Zapak Plus will also be launched through ISPs. We believe this will enable ISP billing on the service, similar to the arrangement between Airtel and BigFlix, Reliance ADA’s movie rental service. Another player in the subscription based gaming service space, UTV owned IndiaGames, already has a tie up with Airtel.

With big gaming companies like IndiaGames, Zapak and Hungama, extending their offerings across all segments including social, the gaming space in India is definitely buzzing.

(Anupam Saxena & Saptarishi Dutta)

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