Update: FindMyMatch has clarified that it does not publish ads from its website in its partner newspapers: its sister concern, ReleaseMyAd provides for "paid" booking of matrimonial Ads in newspapers. It also allows matrimonial advertisers to showcase their advertisements on FindMyMatch at a lower cost. It primarily monetizes the site via its paid members, and by upselling via releaseMyAd. Earlier Today: ReleaseMyAd, an online portal that facilitates booking of newspaper ads has launched FindMyMatch, a matrimonial service that allows users to search through matches from Matrimonial Ads published in newspapers across the nation by making it accessible via web and SMS. Aggregating Listings ReleaseMyAd has tied up with newspapers such as the Times of India, The Hindu, Jagran, Hindustan Times, Deccan Chronicle. Users who visit ReleaseMyAd to publish matrimonial Ads in any of the associated newspapers also get the option to publish their ads online on FindMyMatch. The company also claims to have content sharing partnerships with regional newspapers such as Dharitri and Sanmarg on a revenue sharing basis. By the virtue of this partnership, the newspaper allows FindMyMatch to publish the matrimonial ads and allows the advertiser a free listing on the website as well. (See Update) Unlike newspaper advertisements, the website features the bio data of the customer: the newspaper advertiser is asked to furnish his/her entire bio data along with horoscope, pictures and other relevant information for the website. Monetization: FindMyMatch doesn't directly pay the publications for publishing their listings online, and neither - it claims - is it charged for…
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