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Prasar Bharati Sells DTH Slots For Rs 46 Crore Via E-Auction

(By Nikhil Pahwa and Saptarishi Datta) Prasar Bharati, India's public sector broadcasting company is expected to have earned Rs 46 crore from an e-auction for the broadcast slots kept for private broadcasters on its DTH platform DD Direct Plus DTH. In comparison, according to the government, the company was earning Rs 16.8 crore prior to the auction - Rs 80 lakhs per channel, compared to the Rs 2.17 crore to Rs 2.25 crore earned from the auction, with 21 successful bids for 21 vacant slots. As on date, there are 59 channels on DD Direct Plus bouquet, of which 19 are Doordarshan channels (including Lok Sabha). Prices for DTH slots, referred to as 'carriage Fee' in the industry, are typically shrouded in mystery, and DTH operators often block/delay the inclusion of channels on their platform by demanding high carriage fees.…

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