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Nokia Life Tools: 17M Subscribers, Adding New Agri, Education Services

Nokia is all set to expand its Life Tool Services in the Indian market, offering information related to horticulture, dairy farming and fisheries; The Hindu had reported last week. Nokia Life Tools, which started three years ago as a pilot project in Maharashtra, is now available all over India in local Indian languages with region specific content. We spoke with BV Natesh, Head (Emerging Market Services) Nokia India, about the new offerings and on the adoption of the Life Tools service. New Services & Content Processing - Agriculture Pack: Services like information on horticulture, dairy farming and fisheries to Life Tool Services will be introduced progressively over the next 6-9 months. These will be available all across India, as part of the Life Tools Agriculture Premium Pack, and will be priced at Rs 60 per month, Natesh said. Nokia has a dedicated agriculture knowledge desk of 20 people in Bangalore, who aggregate data from various sources, and processes and translate it, for delivery through Life Tools. "We get weather data from the MET department, local mandi prices, and other information via various media, including the internet and facsimile , which is collated and translated by our knowledge desks, we also have local experts since a lot of information is hyper-local. For example a person living in the hills will not require the same amount of Iodine as a a person living in the coastal regions. Of course, experts at the health desk are medical professionals," says Natesh. - IGNOU: Natesh informed MediaNama that Nokia…

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