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Mumbai Prefers To Shop Online: ASSOCHAM Survey

According to a random survey conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), Mumbai is leading the race in the country, when it comes to online shopping, reports The Economic Times. The survey was conducted between January and June 2011 on a sample set of around 5000 shoppers, aged between 16 and 35 across 10 cities including Delhi, Mumbai, Chennai and Bangalore.

Here’s a look at some key findings:

•Mumbai turned out to house the highest number of online shoppers, with Ahmedabad ranking second and Delhi running in third.

•Mumbai’s got a relatively high stake of 65% shoppers looking online to satisfy their shopping needs, driven in most part by mounting prices of fuel.

•While 45% of Delhi shops online, 30% pledged allegiance to traditional markets at jaunts like Sarojini Nagar, Lajpat Nagar, Karol Bagh and the popular Chandni Chowk.

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•From an overall perspective, 15% preferred malls, 10% swore by specialty stores, and 40% pegged their preferences at online shopping.

•25% of high-income respondents preferred upscale shopping complexes and malls to online shopping.

•Convenience of shopping, variety and availability of detailed information and the option to compare prices are factors that lure the loyalists to the world of virtual marketplaces.

•Around 20% of people stick to local brick-and-mortar establishments. Reasons: familiarity and relationship with shop owners along with ease of access in arriving at their decision to stick to real-world markets.

Factors influencing online shopping positively:

•Free shipping
•Available product ratings and reviews
•Demos
•Free return policies

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Primary perceptions that keep shoppers away from the internet:

• High delivery costs (20%)
•Using the internet only for research while buying at a physical store (30%)
•Reluctance to share personal financial information online (25%)
•Lack of trust in products to be delivered in good conditions (15%)
•Lack of debit and credit cards for transactions (10%)

Note that MediaNama does not endorse the survey, and since we do not know the factors that ASSOCHAM considered while enrolling people in the survey,and deciding the sample size, it is difficult for us to comment on its conclusiveness.

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