Indian mobile handset company, Micromax has tied up with Nazara Technologies to embed 40 Electronic Arts (EA) game titles on select handsets available to users in a try and buy model. Nazara being the exclusive partner for officially distributing EA Inc.’s mobile games across India, will facilitate the distribution and payments. The titles available include the usual smattering of hits like ‘Need for Speed’, ‘EA Cricket 11’, ‘Tetris’ and ‘Harry Potter’ amongst others – all aligned with genres popular in the Indian market. The caveat though, is whether consumers will buy these games priced at Rs 49 and Rs 99, beyond the five free trials offered. There’s also an interesting subscription-based micro-transaction model tied up that offers access to games for Rs 3 a day, which the company claims is enabled through all carrier channels. This seems to be a part…
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