After assuming charge in April, Google CEO, Larry Page (also the co-founder of the internet major) announced that the company witnessed another great quarter. He seemed particularly intrigued by the response that the company’s latest product focused on social networking, Google+ received and declared, that the network did indeed register 10 million users within two weeks of its launch, who have shared more than 1 billion items of content. He also informed investors that Google’s mobile operating system platform, Android was performing well, with 550,000 device activations taking place every day. He added that there are 135 million devices running Android; 400 device models on offer across 231 mobile carriers in 123 countries, and six billion app downloads from the Android Market application store.

Results

Google reported revenues of $9.03 billion for the quarter ended June 30, 2011, an increase of 32% compared to the second quarter of 2010. The company’s net income in the second quarter increased $2.85 billion (up 36% year on year). Operating income was $2.88 billion or 32% of revenues. Traffic acquisition cost declined marginally at 24% of advertising revenues or $2.11 billion.

Google owned sites vs network: Google-owned sites generated revenues of $6.23 billion, or 69% of total revenues, a 39% increase year on year from $4.50 billion.

Network Revenues from partner sites (through AdSense programs) were $2.48 billion, or 28% of total revenues, in the second quarter of 2011, a 20% increase year on year from $2.06 billion.
– US vs International Revenues: Revenues from outside of the United States totaled $4.87 billion, representing 54% of total revenues in the second quarter of 2011, an increase compared to 53% in the first quarter of 2011 and 52% in the second quarter of 2010. Revenues from the United Kingdom totaled $976 million, representing 11% of revenues.

– Paid Clicks: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 18% up year on year, and decreased 2% quarter on quarter.

– Cost-Per-Click: Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 12% year on year and increased approximately 6% quarter on quarter.
– Headcount: On a worldwide basis, Google employed 28,768 full-time employees, up from 26,316 the previous quarter.

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