Facebook has announced the launch of ‘Facebook for Every Phone’, a java based mobile app that it claims, will work on over 2,500 different phones. In addition to offering the usual Facebook features like access to News Feed, Inbox, and Photos, the app will also allow users to upload photos and the ability to find friends from the phone’s contacts. Similar to Facebook lite, the company has tied up with mobile operators worldwide, including Aircel, Airtel, Idea Cellular and Reliance in India, offering free data access to the app for a period of 90 days. The app can be downloaded by visiting m.facebook.com or d.facebook.com/install on a mobile web browser or through independent mobile app stores like GetJar.
This is not the first time that Facebook has launched a mobile web based access service. In the past, it had launched a minimalistic mobile web site, 0.facebook.com, for which it had partnered with Indian operators Reliance and Videocon, to offer free data. Earlier this year, Facebook and Reliance Communications had announced the launch of a Facebook feature phone app available exclusively to Reliance Subscribers for a 3 month period, with free data access. Besides the mobile web, it also offers the service on non-data channels such as Voice, SMS and USSD.
Repurposed Snaptu App?
It looks like Facebook has enhanced the Snaptu app, that it acquired early this year, and has relaunched it as Facebook For Every Phone. Not only does the user interface of the app still include elements from the Snaptu app, it even allows users to add additional, albeit limited third party services, within the app. Users can also add social networking services like Orkut and Friendster, but instead of converting them to an app like interface, it just offers web links. Twitter has been totally omitted. As expected, after the acquisition, Snaptu no longer supports other social networking services. However, it does offer other third party services including a Google Reader integrated RSS Reader and a Weather app.
– Facebook Acquires Snaptu; Snaptu’s Other Platforms?
– RCOM Launches Facebook Feature Phone App; Wireless Internet For Rs. 169 Outside Top 1000 Cities
– U2opia Mobile Launches USSD Based Facebook Access On Airtel; Why?
– RCOM Offers Free Data Access To 0.Facebook.com