Bharatiya Janata Party, the leading Indian political party in opposition, has launched online donations, enabling supporters to donate to the party’s fund through its website.

Supporters can make choose to make online donations of Rs 1,000, Rs 5,000 or Rs 10,000 under the party’s Aajiwan Sahyog Nidhi Yojna or a life time donation of Rs 1,00,000, under the Vishesh Sahayog Nidhi Yojna schemes, and pay via Credit Cards, Debit Cards, Net banking, Cash Cards and Paymate mobile payments. The site uses payment gateway services provided by CC Avenue.

Making the announcement on the party’s Facebook page through a video clip, party President Nitin Gadkari informed that the party intends to make itself transparent and accountable to the people, and introducing online donations is a part of it.

In our opinion, if the party does intend to be transparent, then it should release data related to its expenditure, online. Accepting money online doesn’t make it transparent or allow people to hold them accountable – providing information on where money collected through donation is spent, as well as a proposed budget for expenditure, will.

BJPs IT Manifesto For The Last Elections

During the last elections, the BJP had promised that it would ensure that India gets a billion Internet users in five years, offer 2mbps broadband at Rs 200 per month, free smart phones for below poverty line families, laptops to 10 million students, priced at Rs 10,000 each, among other things. The Congress, on the other hand, promised broadband to all villages – essentially the Common Service Center project, but not much else. Our coverage of Common Service Centers here.

During those elections, the BJP had used online advertising and mobile messaging extensively; the party’s mobile messaging (SMS) initiative was powered by MyToday.