Reliance ADAG owned social networking site BigAdda is rolling back its social networking business, and will focus on being an e-commerce business. I received a mail earlier in the day today, from BigAdda, informing me that I should download my personal collection of blogs, audio files, video files and BigAdda, since it is ‘scaling down’ (reads more like ‘shutting down’ if it is going to remove user data), the social networking business, and the data will not be available after July 15th 2011. That’s a rather short timeframe within which BigAdda have to back up their data: I would say that at least a three month warning is in order here, if BigAdda has to be fair to its users (and if there are users).

Quick question: is the curtain going to fall on Amitabh Bachchan’s blogging career, after just 1168 days?  We’ll update in case we hear from BigAdda. A call to Manish Agarwal, COO (Digital) at Reliance Entertainment, was not answered. Do see a copy of the mail BigAdda sent out below.

BigAdda Timeline

Feels a little sad about this – given that I’ve broken quite a few BigAdda stories over the years, including that of its launch. The BigAdda timeline:

15th March 2007: Reliance to launch a Social Networking Site
26th March 2007: So It’s Probably Going To Be Reliance’s “Big Adda”
8th May 2007: BigAdda goes live in Private Beta
7th August 2007: Big Adda To Break Even In 3 Years Says Rajesh Sawhney, President Reliance Entertainment. (P.s.: This was scheduled as a 45 minutes discussion, and Sawhney closed the call 15 minutes)
23rd October 2007: BigAdda Plans To Launch IM, Music, Mobile Offerings
8th January 2008: BigAdda Claims 1.2 Million Users
3rd March 2008: BigAdda Launches Multilingual Messaging In 8 Languages; Holi T-Shirts
17th April 2008:Orkut Launches Applications, BigAdda Gets BigB On The Day MySpace India Is Launched
19th August 2008:BIGAdda Goes Mobile
1st September 2008: BigAdda Doesn’t Appear To Be Adding 15000 Users/Day…
13th March 2009: Times Group Launches Online Video Network; Ties Up With BigAdda
5th October 2010: BigAdda Goes Down The E-Commerce Path With BigAdda Shop
1st July 2011: BigAdda To Shut Down Social Networking Site; Asks Users To Download (this story)

The email from BigAdda:

Dear Nikhil,

We value and appreciate your long standing support for Bigadda.com. In the past few months we explored our potential as an ecommerce portal by providing branded products at profitable deals to you and have found immense success. We are reaching newer heights everyday and hence are planning an expansion in the same arena.

We request you to download all your personal collection of blogs, audio files, video files and images from Bigadda.com as we are scaling down our Social Networking services.

Please note that all your old personal data, uploaded on Bigadda.com, shall not be available after July 15 2011.

Log on to http://www.bigadda.com/frontpage/bigaddaHomepage/ now and download your personal files.

In case you have forgotten your password please click here to retrieve it.

Regards. BIGADDA.com Team