Reliance ADAG owned social networking site BigAdda is rolling back its social networking business, and will focus on being an e-commerce business. I received a mail earlier in the day today, from BigAdda, informing me that I should download my personal collection of blogs, audio files, video files and BigAdda, since it is 'scaling down' (reads more like 'shutting down' if it is going to remove user data), the social networking business, and the data will not be available after July 15th 2011. That's a rather short timeframe within which BigAdda have to back up their data: I would say that at least a three month warning is in order here, if BigAdda has to be fair to its users (and if there are users). Quick question: is the curtain going to fall on Amitabh Bachchan's blogging career, after just 1168 days? We'll update in case we hear from BigAdda. A call to Manish Agarwal, COO (Digital) at Reliance Entertainment, was not answered. Do see a copy of the mail BigAdda sent out below. BigAdda Timeline Feels a little sad about this - given that I've broken quite a few BigAdda stories over the years, including that of its launch. The BigAdda timeline: 15th March 2007: Reliance to launch a Social Networking Site 26th March 2007: So It’s Probably Going To Be Reliance’s "Big Adda" 8th May 2007: BigAdda goes live in Private Beta 7th August 2007: Big Adda To Break Even In 3 Years Says Rajesh Sawhney, President Reliance Entertainment.…
