wordpress blog stats
Connect with us

Hi, what are you looking for?

Bharti Airtel Restructures India & South Asia Operations

Bharti Airtel has announced a new organizational structure for its operations in India and South Asia. Under the new arrangement, the company will split into two separate customer business units, Business to Customer (B2C) and Business to Business (B2B), each focusing on its dedicated segment. The B2C business unit will be further segregated into Consumer Business and Market Operations divisions. The company has also assigned separate responsibilities to top execs for different regions in its South Asian operations.

According to the company, the new structure, which will be effective starting 1st August, will help in driving greater business and functional synergies, provide a common interface to customers and create a de-layered and agile organization. The restructuring would also enable Bharti Airtel to rejig its organizational structure from the present model, under which the company is divided into mobile, enterprise, digital and telemedia units, to a new customer facing model.

B2C Business Unit

Airtel’s B2C business unit will cater to retail customers, homes and small offices, and will combine operations of all its previous units including Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising). It will consist of Consumer Business and Market Operations divisions.

According to the company, the Consumer Business group will focus on customer experience, product and service innovation (including data, VAS, new products/services), and aim at building an ecosystem around the B2C services. K Srinivas will take charge of the vertical as President, Consumer Business.

The Market Operations group will be responsible for taking products and services to customers in South Asia. It will work in tandem with the Consumer Business division. The company has further bifurcated Market Operations into three regions, each headed by an Operations Director. The North, East & Bangladesh operations will be headed by Ajai Puri; South & Sri Lanka operations will be headed by Vineet Taneja; and operations in the West will be headed by Raghunath Mandava.

Advertisement. Scroll to continue reading.

B2B Business Unit

The B2B business unit will focus on serving large corporate and carriers through Bharti Airtel’s portfolio of telecommunication solutions. Drew Kelton will continue as the head of the B2B division.

K Srinivas, Ajai Puri, Raghunath Mandava and Vineet Taneja, along with Drew Kelton, will report to Sanjay Kapoor, CEO – India & South Asia. Atul Bindal, who led the Mobility Business of the company, for more than 2 years, will move into a role within the Group.

Earlier, The Economic Times in one of its reports, had estimated a loss of 2,000 jobs, following the restructuring. It had cited several Bharti executives and reported that Managers had been told to cut positions in their teams. In its response, Bharti had said that the restructuring would have minimal impact on people.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ