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Ybrant To Acquire Minority Stake In Israel Based Web 3.0

(by Saptarishi Datta & Nikhil Pahwa) Ybrant Digital, a Hyderabad based digital marketing company which acquired Lycos last year, has announced its intention to acquire a minority stake in the Israel based Web 3.0. Ybrant already has a presence in Israel, through its $13.5 million acquisition of Oridian. Earlier this year YBrant raised $48 million in fresh financing, in debt and equity from Oak India Investments, and existing investors Asia Pacific Capital, ICICI Bank. Around 50% of those funds (give or take a little) were to be used for acquisitions, and the rest for organic growth. What Web 3.0 Does Founded in 2006, Web 3.0 provides mobile marketing, peformance based marketing and smartphone development (as per a translated version of their Hebrew site). It claims to be the exclusive representative of Yahoo Israel, and has a media sales entity Web3Media, and a performance…

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