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Vistaprint Buys PrintBell.com

Vistaprint, an online printing organization has acquired PrintBell, an online corporate identity and marketing solutions provider. PrintBell will become a wholly owned subsidiary of Vistaprint and will be called Vistaprint India. The financial terms of the deal are undisclosed.

PrintBell’s product catalogue includes business card printing, flyers, letterheads, calenders and diaries among others. The company also allows users to customize the design of business cards. It has a quantity wise pricing scheme for its products that ranges from Rs 195 to Rs Rs 27,995. PrintBell claims to ship products to over 37 countries including India, USA, UK, UAE, Singapore, and Australia among others.

Vistaprint primarily provides corporate identity and marketing solutions for small and medium businesses. These range from designing corporate logos to printing matching business cards, pens, letter heads, caps, T-shirts, mouse pads, mugs, rubber stamps, notebooks, envelops, invitation cards, key chains, and more. Recently the company launched a custom embroidery service that utilizes advanced visualization and computer-aided design software to providing custom-branded apparel. The company states that it holds or has 15 patents pending around its embroidery process. In 2010, the company had acquired SoftSight inc for $ 6.5 million.

According to its financial report, Vistaprint reported a revenue $203.7 million for the third quarter of fiscal year 2011, and GAAP net income of $22.9 million.

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