Techzone (Universal Power Systems Private Limited), a Chennai based mobile Value Added Services company is set to invest Rs 30 crore to expand its product line including entering the mobile gaming business, in the current financial year, reports The Business Standard.
The company, which claims to have a reach of 40 lakh users across various operators in India in the CRBT (Caller Ring Back Tones) segment, is now eyeing the mobile gaming space. According to the company’s Director, Naveen Bhandari, Techzone will invest Rs. 10 crore in the mobile gaming business. It is currently in discussion with two international gaming companies, and plans to launch mobile gaming by July, this year. So it seems the focus will be on content distribution and not on new content development. Earlier this year, mobile VAS provider One97* had partnered Webchutney to create Gaming franchises.
The rest of the investment will be utilized in expanding its music platform and for content development. In February, Techzone had inked an exclusive content deal with record labels Universal and Sony Music, to distribute domestic and international music catalogue, through its CRBT and WAP based platforms.
Last year, Techzone had acquired exclusive rights for music from Phonographic Performance Ltd (PPL), for CRBT and Mobile Radio, specifically for Reliance Communications for a period of 2 years. Apart from these deals, it has exclusive content rights from Saregama, NDTV, and Viacom18’s TV properties.
Disclosure: One97 Communications is an advertiser with MediaNama