Refining information on the basis of the user’s location data makes it much more personalized and relevant, cutting through the clutter. Although a lot of different apps are available, that pull in information using the same principle, they are more or less restricted in terms of the information that they offer. Bangalore based tech start-up Taazza has created an app that also surfaces news and useful information on the basis of your location. Dubbed TaazzaGo, this free app is only available on the Android platform, at the moment, however an iPhone and a BlackBerry port is in the pipeline.
The TaazzaGo app essentially offers information of five different types: News, Places, Deals, Events and Citizen, based on the user’s location. While the News section pulls-in city and locality specific news feeds from various sources, including The Times of India and Mid-Day, the Places section offers business listings arranged category wise including listings for hospitals, banks, restaurants, gas stations(petrol pumps), shopping outlets among others. Since the app incorporates location info, precedence is given to listings in the vicinity. In addition to contact numbers and addresses, it also includes a small map, in addition to offering the ability to get directions through the native Maps app.
The truly hyper-local part of the app, is however, the Citizen section, through which users can report local problems related to land, water & sewage, Electricity, Police, and others. This feature has a great potential in terms of creating awareness about local issues. We even suggest that Taazza should create a web-interface for Citizen issues, complete with real time updates from different localities.