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Mint Pod: Content On Rent Launched With Go Air; EROS Deal

Mumbai based technology company IP Avenue has launched My Interactive Nano TV (Mint Pod), an in-flight entertainment product primarily targeting the low cost airlines. Initially, Mint Pod will be available on all  Go Air flights.  IP avenue has tied up with EROS Entertainment for content like Hindi film movies, laughter shows and others, and the device is available on rent, priced at Rs 150 for the flight. The release suggests that the Mint Pod has over 30 hours of preloaded content. Their website, however, indicates that the device can provide on demand live events as well. Most of the airlines have their own in-flight entertainment service, and although Indian carriers like Air India, Kingfisher, and Jet Airways already provide in-flight entertainment services, low cost carriers like Indigo and Spice Jet still lack this feature. Making this device available on rent on low cost airlines is a fairly interesting business model: we don't have information on the licensing terms, though - whether content owners like EROS get paid per use, or is there a monthly or annual pricing. Mint Pod is giving a DVD worth Rs 299 (MRP) free initially. The company intends to launch this product for other low cost Indian airlines as well as for some international airlines. Apart from a wireless multimedia player, Mint Pod also has an in-built FM receiver coupled with 8 dedicated channel select buttons. It also has an infra red receiver to provide security functions. Other players in this space include LiveTV, which was bought by JetBlue in 2002…

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