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Micromax Launches Push Mail Service EzMail; Is There A Market?

Indian handset company Micromax has launched EzMail, a push mail service that it is providing bundled with its 3G and WiFi enabled, dual SIM QWERTY phone Q80. The handset is priced at Rs 4999, and the company is pitching Ezmail as its key feature. What we don't know, though, is which telecom operators Micromax has tied up with for delivering Ezmail, and how much the service is priced at for the consumer. There is no information on Micromax's ezmail page, and there we are yet to receive a response from Micromax on partnerships. Two of its push mail competitors - Blackberry and Nokia have distribution with multiple Indian telecom operators in place, while Rediff.com has tied up with MTNL, but appears to be struggling to expand beyond. With Android handsets making their way into India, and Gmail available in as…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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