wordpress blog stats
Connect with us

Hi, what are you looking for?

Komli Media Acquires Media Sales House Aktiv Digital To Target South East Asia


Komli Media has announced the acquisition of Aktiv Digital, a media sales house with offices/representatives in multiple markets in South East Asia, including (according to its website) – China, Hong Kong, Singapore, Philippines and Malaysia. Aktiv has a platform that allows advertisers single-site buys, content channels and a CPC and CPA performance based offering with re-targeting capabilities. Komli claims that Aktiv has been working with over 500 brands in the last 3 years.

In a statement, Komli says that all the staff of Aktiv has been retained, with Sales Director Chris Pattinson promoted to Chief Revenue Officer. They’ve hired Calvin Choi, previously with TravelZoo, as Business Development Director to expand its publisher footprint across the region, to they’ll be looking to acquire inventory as well. Aktiv, last year, was appointed as the sales house for advertising on Real Player.

Komli’s Funded Acquisitions

The acquisition gives Komli deeper access to potential advertisers and ad inventory in these markets. The amount paid for the acquisition, and the terms of the deal have not been disclosed, but the acquisitions would have been funded through Komli’s venture capital fun-raising: $15 million in January 2011, and $6 million in July 2010.

This acquisition has been announced almost a year after it acquired a site representation (sales) firm PostClick in Australia, with a similar target market in mind – Australia and South East Asia. Komli also acquired UK based Indoor Media last year. Komli’s sister concern – Pubmatic – recently also acquired Ad Network Optimisation platform ReviNet. Pubmatic also raised $7.5 million last year.

According to Komli Media’s filing with India’s Registrar of Companies, for the year ending March 31st 2010, the company earned an income of Rs. 8,61,90,217, and incurred a loss of Rs. 6,81,70,538 (approximately $1.5 million). During the year, Komli reported foreign exchange earnings of Rs. 1,58,72,240, and outgo of Rs. 3,73,45,360.

Advertisement. Scroll to continue reading.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ