Two-dimensional QR codes are not new to the Indian market, but it's not that they're being used by many brands. Would a brand centre its entire marketing campaign around QR codes, and has the so called 'bridge' between print and multi-media content matured to a stage where you'd see a specialized agency implementing QR codes in brand promotion? Well at least someone is bullish on the prospect. Air2Web, an enterprise mobile marketing solutions provider, has launched AirCodez, a 2D QR barcode based service, that targets enterprises who want to connect offline information into digital format for prospective customers. Air2Web enables businesses to encode different operations like sending an SMS, initiating a voice call, opt-in to a campaign, push an mCoupon, lead to a web page and other similar processes, into 2D barcodes that than be scanned and decoded by using a mobile phone camera. The generated codes can be displayed on billboards, wallpapers, movie posters, magazines, news papers, brochures and product packages. The resultant QR code can be decoded through the use of a 2D QR reader app, which can be installed by end-customers on their mobile phones. According to the company, the USP of its service is that, the QR code that it creates once, can be used by the client for different campaigns. They essentially just need to make related changes at the back-end, without the need to create a new QR code. It claims that other QR code solutions need new codes for new campaign messages, turning out to be expensive and…
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