Idea Cellular has reported a decrease in the contribution of mobile Value Added Services (including P2P SMS) for the quarter ending 31st March 2010 - down marginally to 12.1% of service revenue from 12.4% last year, but more importantly, down from 13% reported last quarter. This is at a time when other telecom operators are reporting an increase in contribution from VAS. The company has also reported a 4 % decrease in its ARPU at Rs 161, from Rs 168 that it had reported at the end of the previous sequential quarter. Sequentially, Consolidated Profit increased significantly to Rs 274.52 crore from Rs 243 crore, while gross revenue increased by 7.06% quarter on quarter, to Rs 4234.7 crore from Rs 3955.6 crore. According to the company's quarterly report, Idea has rolled out its 3G services in the service areas of Maharashtra & Goa, Andhra Pradesh, Kerala, MP & Chhattisgarh, Gujarat, UP (West) and Uttaranchal, UP (East), Haryana & Himachal Pradesh. Additionally, Idea plans to offer 3G services, across India, through a combination of home network and roaming arrangements, with select leading quality operators. The company says that an interest of Rs.124 crore has been capitalised during Q4 against the payment for 3G spectrum fees. Operational statistics - Subscriber base: 89.5 million, up from 81.8 million in Q3-FY11 - Prepaid subscribers: 96.4% of total, up from 96.3% from Q3-FY11 - Average Revenue Per User (ARPU): Rs.161, down from Rs. 168 at the end of Q3-FY11 - Average Minutes of Use per user (MoU): 397, down from 401 last…
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