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CyberMedia To Overhaul Websites…And It’s About Time They Did It

Speciality publishing house CyberMedia has announced plans to overhaul its websites and apparently bring them up to date with current standards. Cybermedia owns 12 publications related to technology, outsourcing and entrepreneurship - PCQuest, DQIndia, Voice&Data, CIOL, DQChannels, DQWeek,BioSpectrum, BioSpectrum Asia,  Livingdigital, GlobalServices, Tech Review India and Dare, most of which as we had mentioned in March are in desperate need for an overhaul. Contrary to what Cybermedia CMD Pradeep Gupta has said in the press release, we don't think the company has been proactive with development. What's interesting is that Cybermedia is also signing a three year deal with Kreatio (from Srishti Software company, it appears) incorporate features for web, smart phones, tablets and digital devices. Some plans mentioned in the Press Release: - Interactivity: Full interactivity to visitors enabling them to use, comment, recommend and forward the content, using a variety of social media tools - A single sign-on registration: will allow readers to navigate, discover, curate and propagate content across all publications, on all platforms. - Advertiser Dashboard: Advertisers are being given access to an interactive dashboard to monitor digital advertising and lead generation campaigns, offering them the opportunity to enhance, alter or cut budget allocations depending on their needs and campaign performance. - Content Creation: "CyberMedia's global team of 200-plus reporters using digital input-output devices-- text, voice or video--will be able to connect to CyberMedia's content management system and update content round the clock." Interestingly, Cybermedia says that it is creating a platform for taking feedback from all employees and partners for the redesign. Perhaps taking feedback from its…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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